iPhone loses its cool to Aston Martin in the UK

According to UK based marketing research group CoolBrands, the iPhone is no longer the coolest thing in Britain, being ousted from the top spot this year by car maker Aston Martin. The iPhone sits at the number 2 spot, followed by the iPod. Apple itself ranks at the 13th position.

I admit, the Aston Martin brand is pretty cool. It is James Bond’s car, after all. What could be cooler than that? Among the list, which covers companies across all industries, are fashion designer Vivienne Westwood, the Nintendo Wii, and Dom Perignon.

CoolBrands takes a panel of industry experts, their so-named Expert Council, as well as a representative sample of over 2,100 of the British population to establish its list each year. The Top 20 CoolBrands for 2010/11 are:

1. Aston Martin
2. iPhone
3. iPod
4. BlackBerry
5. Bang & Olufsen
6. Harley-Davidson
7. Nintendo Wii
8. Google
9. Ferrari
10. Dom Perignon
11. BBC iPlayer
12. Vivienne Westwood
13. Apple
14. Tate Modern
15. YouTube
16. Mini
17. Chanel
18. Ray-Ban
19. Alexander McQueen
20. Jimmy Choo